Aon, a Fortune 500 risk management firm, wanted its twice-yearly publication redesigned in a way that increased awareness of the company’s services among its prospects. Soloflight explored new content and visual treatments that would make the custom publication, 360°, more engaging for readers. Soloflight improved the photography style, reconsidered fonts, redesigned layouts, aggregated content into features and presented highly complex information through easy-to-understand charts. As a result, the publication became a storytelling tool that clearly conveyed the benefits to Aon’s audience.