Cox Automotive has nearly 600 people at the NADA Annual Convention each year – one of the biggest events in the automotive industry. It took a village to make our “village” come to life. That’s what we called the 25,000 square feet of booth and demo space we occupied right in the middle of the Las Vegas Convention Center. And our village was the place to be! This is a highly coordinated effort required cross functional partnership with events, brand, sales and leadership teams. Functioning as the SR Creative Director with internal and external creative teams I guided the strategic direction for four years, worked with leadership to gain alignment and identified opportunities for synergies across all tactics for 8 brand booth experiences.